Kṛṣṇa reveals an amazing secret: the two-armed human-like form that Arjuna is now looking at is actually *more* difficult to see than the Universal Form. He calls it ‘su-durdarśam’—extremely rare to behold. He says that even the demigods in heaven are eternally ‘kāṅkṣiṇaḥ’—hankering and praying just to get a glimpse of this beautiful personal form. This is a surprising twist. Usually, we think of the ‘cosmic’ as higher than the ‘human’. But Kṛṣṇa clarifies that His sweet, personal form is the highest reality. The demigods see the ‘cosmic administration’ every day, but they rarely get to see the intimate, lovable Kṛṣṇa. Arjuna is exceptionally fortunate to have this person as his best friend. It teaches us not to be fooled by the ‘simplicity’ of the personal form of God. While the Universal Form is for those who need to be convinced of God’s power, the Personal Form is for those who are ready for His love. Kṛṣṇa is elevating the status of devotion above all other types of spiritual experiences.