|| 10.35 ||

बृहत्साम तथा साम्नां गायत्री छन्दसामहम्। मासानां मार्गशीर्षोऽहमृतूनां कुसुमाकरः।।

bṛhat-sāma tathā sāmnāṁ gāyatrī chandasām aham māsānāṁ mārga-śīrṣo ’ham ṛtūnāṁ kusumākaraḥ

bṛhat-sāma (the Bṛhat-sāma) tathā (also) sāmnām (of the Sāma Veda) gāyatrī (the Gāyatrī) chandasām (of all poetry) aham (I am) māsānām (of months) mārga-śīrṣaḥ (Margasirsa) aham (I am) ṛtūnām (of seasons) kusuma-ākaraḥ (the flower-bearing spring).

Of the hymns in the Sama Veda I am the Brihat-sama, and of poetry I am the Gayatri. Of months I am Margashirsha [November-December], and of seasons I am flower-bearing spring.

Kṛṣṇa identifies Himself in music, mantras, and time. In the Sāma Veda, He is the Bṛhat-sāma, which is sung at midnight. In poetry and mantras, He is the Gāyatrī, the mother of all Vedic chants. Among months, He is Mārgaśīrṣa (Nov-Dec), and among seasons, He is the flowery Spring. Gāyatrī is the mantra for self-realization, and Spring is the season of renewal and beauty. Mārgaśīrṣa is the time of harvest and abundance. Kṛṣṇa is the peak of every cycle. He is the most beautiful season and the most powerful prayer. Through these examples, Kṛṣṇa invites us to celebrate Him during the best times of the year and through the best sounds of the culture. When we see the flowers bloom in Spring or chant the Gāyatrī at dawn, we are connecting with His specific vibhūtis. He is the fragrance in the season and the power in the chant.