Kṛṣṇa summarizes the ‘Win-Win’ logic for a warrior. If Arjuna is killed in this righteous battle, he will attain the heavenly planets. If he conquers, he will enjoy a flourishing kingdom on earth. There is no losing outcome for him if he fights. Therefore, He commands: “Stand up, O son of Kuntī, with determination to fight!” The word ‘uttiṣṭha’ is a call for physical and mental mobilization. Arjuna must replace his doubt with ‘kṛta-niścayaḥ’, or firm resolve. By addressing him as ‘Kaunteya’, Kṛṣṇa reminds him of his noble lineage and his mother’s expectations. He is showing Arjuna that the path of duty is the only path that leads to a positive result, whether in this life or the next. Hesitation is the only true failure.