Kṛṣṇa addresses the psychology of those who worship demigods or higher cosmic administrators. He says that people in this world desire quick results from their efforts, and therefore they turn to these powerful beings with sacrifices. They are looking for immediate material success. In human society, success born of material work comes ‘kṣipram’, or very quickly. If you want money, rain, or a cure for a disease, there is a specific ritual or demigod to provide it. This is attractive to those who have no patience for long-term spiritual growth. It is a transactional form of religion. While Kṛṣṇa facilitates this through the demigods, He points out that these results are temporary and limited to the ‘mānuṣe loke’, the human world. Most people prefer the quick, cheap fix over the eternal soul-realization. Kṛṣṇa is subtly urging Arjuna to aim higher, beyond the fleeting successes of the material plane.