Kṛṣṇa gives a profound analysis of material pleasure. He says that the enjoyments born of contact with the senses are actually the ‘yonayaḥ’, the wombs or sources of misery. Why? Because they are ‘ādy-antavantaḥ’—they have a beginning and an end. Every material pleasure is a loan that must be paid back with the interest of pain. When the pleasure ends, it leaves behind a vacuum of craving and loss. The more intense the pleasure, the more intense the withdrawal. A ‘budhaḥ’, or an intelligent person, sees the ‘hook’ inside the ‘bait’ and chooses not to bite. They don’t take delight in these flickering thrills because they know they are temporary and lead to suffering. Kṛṣṇa is teaching Arjuna to be a ‘smart consumer’ of experiences. He should stop chasing the fleeting shadows of happiness and focus on the eternal bliss of the soul. Wisdom is the ability to see the end of a pleasure before you even begin it.