|| 9.14 ||

सततं कीर्तयन्तो मां यतन्तश्च दृढव्रताः। नमस्यन्तश्च मां भक्त्या नित्ययुक्ता उपासते।।

satataṁ kīrtayanto māṁ yatantaś ca dṛḍha-vratāḥ namasyantaś ca māṁ bhaktyā nitya-yuktā upāsate

satatam (always) kīrtayantaḥ (chanting) mām (about Me) yatantaḥ (fully endeavoring) ca (also) dṛḍha-vratāḥ (with determination) namasyantaḥ (offering obeisances) ca (and) mām (Me) bhaktyā (in devotion) nitya-yuktāḥ (perpetually engaged) upāsate (worship)

Always chanting My glories, endeavoring with great determination, bowing down before Me, these great souls perpetually worship Me with devotion.

Kṛṣṇa describes the daily life of these great souls. They are not part-time seekers. ‘Satatam’—they are always chanting His glories and discussing His nature. They endeavor with ‘dṛḍha-vratāḥ’, or firm determination, and they are constantly bowing down to Him in their hearts with love. They are ‘nitya-yuktāḥ’, perpetually engaged in worship. This doesn’t mean they don’t have jobs or families; it means that Kṛṣṇa is the silent partner in everything they do. Their devotion is like a background melody that never stops playing. Every action is turned into a form of praise. This is the high standard of Bhakti. It is a total lifestyle of remembrance. By showing Arjuna how the ‘Mahātmās’ live, Kṛṣṇa is giving him a practical goal. If Arjuna can keep the name and fame of the Lord in his mind while he performs his duties, he will reach that same state of perpetual union. Spirituality is a 24/7 engagement of the soul.